The wine industry, along with liquor and spirit consumption, has been growing rapidly in Israel in recent years. This has created both a fascinating and challenging reality for wine enthusiasts; presenting a huge flow of information flooding the market. It has become imperative for both professionals and consumers to have a “guiding light” that may help them navigate through this rather large maze. This is precisely the reason the "Grape Man" was founded. Grape Man has the ability to shed light on these conundrums in real time.
Grape Man is proud to provide comprehensive information easily accessible to its students. Our knowledge comes from our love for wine, liquor and spirits and of the unique culture they encompass.
Grape Man aims to enrich the wine and alcohol culture in Israel. We view it not only economically, but as culturally imperative to augment the standards of production, importing, marketing, serving and consumption of wine, alcohol and spirits.
A lot has been said about the revolution in wine & alcohol culture in Israel. Not many realize that the variety offered nowadays to Israeli consumers includes thousands of different wine brands. The selection of liquors and spirits, both domestic and imported, is extremely broad as well, increasing the need to enrich the knowledge of the Israeli consumer. This is yet another goal of the “Grape Man" Education Center.
Another way, in which we proceed to achieve our goal of promoting and advancing wine culture in Israel, is by rendering consulting services to wineries, restaurants, hotels and catering services. Furthermore, our consulting services are frequently used by would be investors and buyers of vineyards, wineries, and wine & alcohol establishments. Grape Man is also a production company, producing local and international wine exhibitions, festivals and competitions, wine launches, professional tastings, and wine tours both in Israel and abroad.
At Grape Man, you will find unique wine and alcohol workshops, wine classes, and tasting events and on occasions a wine shop and bar. The center is conveniently located close by the Jaffa Flea Market and old town with parking nearby. Grape Man is the only large and objective educational body in the Israeli Wine industry.
The Industry’s guiding light
Grape Man consults and accompanies diverse businesses such as restaurants, hotel chains, wineries, wine importers, distributors, high tech companies, investors and publishers. Consulting large institutions includes among others building wine, liquor and spirit menus. Another integral part is training employees while emphasizing on the art of sale of these products and the unique service mentality associated with the alcoholic beverage industry. Grape Man is often called upon by its clients to assist with damage control and for the purpose of reaching conclusions for future planning.
The Grape Man service pack includes several more “sweets”. Grape Man is well versed in administering professional tastings of wine and alcohol and carrying out different related projects. Our team meets periodically in order to learn what is new in the wine industry, and to conduct blind tastings of a large variety of wines and liquors. Leading importers use the services of Grape Man to present selected brands to its VIP clientele. Large companies and institutions hire the services of Grape Man in order to enrich the knowledge of a wide variety of benefactors.
