The wine industry, along with liquor and spirit consumption, has been growing rapidly in Israel in recent years. This has created both a fascinating and challenging reality for wine enthusiasts; presenting a huge flow of information flooding the market. It has become imperative for both professionals and consumers to have a “guiding light” that may help them navigate through this rather large maze. "Grape Man" was founded precisely for such reason, in order to answer any such queries in real time.

Grape Man is delighted to present fluent, comprehensive and thorough information to participants in its courses, cultivated by our love for world & culture of Wine, Spirits & Alcohol. Grape Man sees great importance not only in the commercial and cultural aspects of Wine, Spirits & Alcohol, and in advancing the Israeli drinking culture, but also in raising the standards of production, import, marketing, sales, serving and consumption of these products in Israel.

Grape Man's educational center exists since the year 2000 and has since carried out thousands of courses and workshops, in various themes.

Both regularly and on demand, Grape Man offers fascinating courses, workshops and encounters on Wine worldwide including of course Israeli wine, Whisky and more.